#mtlstyle : An initiative from the fashion industry,for the fashion industry by The Metropolitan Fashion Cluster.

In November 2016, during the first meeting of the mmode Industry Image Working Group, the industry players on the committee expressed the wish to define a singular signature for our sector in order to encourage commitment around Montréal fashion and its style.

It was the birth of our rallying cry:


Discover how to use #mtlstyle !

This interactive video will help you discover the many options available to you in order to easily integrate the #mtlstyle into your company's communications strategy.

This image strategy has been developed for you. Do you have specific needs or ideas for activations? Contact our team!