Montréal fashion is designed, manufactured or worn in Montréal.
Our fashion is a reflect of our city, which shines on the global stage because to its dynamic character.
Our ecosystem is composed of bigger and smaller players working together in a key sector for the economy. An industry as innovative as creative, and rich in heritage.
The actors of our ecosystem wanted to mobilize around a unique signature of their own.
#mtlstyle, it's the rallying cry of our industry.
An initiative by The Fashion Cluster
In November 2016, during the first meeting of mmode's Industry Image Working Group, the committee members expressed the wish to define a singular signature for our sector in order to boost the conversation around Montréal fashion and Montréalers' style.